Brand Perception Analysis
We measure how your logo or new visual identity is perceived by the target audience before launching, using validated experimental psychology scales.
Perceptual Analysis of Logo and Brand Identity
Perception Is the Market Reality
A logo can seem perfect internally and turn out to be distant, cold, or not very credible in the eyes of the target audience. A color palette can convey modernity to the creative team and communicate instability to the final client. These discrepancies do not emerge from intuition: they emerge from measurement.
What We Measure
Through validated scales of experimental psychology, we detect how the elements of visual identity are perceived along dimensions relevant to the brand: prestige and authority, reliability and solidity, modernity and innovation, accessibility and warmth, consistency with the reference sector. The analysis can cover logo, wordmark, color palette, typography and communication materials.
The Method
We use tools derived from experimental psychological research: semantic differentials, multidimensional Likert scales, and implicit association techniques. The sample is selected in line with the brand's target audience. The data is analyzed statistically and delivered with a clear strategic interpretation.
The Result
Knowing, before the launch, if the visual identity conveys what the organization intends to communicate. If resistance or unexpected perceptions exist, we identify them in time to intervene, before they become a market problem. Applicable in the development phase, before the official launch, or in the rebranding phase.