Cos'è la consulenza behavioral science?

La consulenza behavioral science applica psicologia sociale, behavioral economics e decision science per validare le decisioni strategiche prima che le risorse vengano allocate. Analizza i meccanismi comportamentali reali del cliente target, identifica le assunzioni non verificate alla base della strategia, e produce raccomandazioni fondate su evidenze documentate. Quando l'analisi indica dove intervenire, Autorium non si ferma alla raccomandazione: entra e implementa.

Autorium garantisce risultati?

No. Il comportamento umano è un fenomeno probabilistico. Nella ricerca rigorosa, la probabilità di un esito desiderato si aumenta, non si garantisce. Autorium garantisce trasparenza metodologica completa, esplicitazione dei limiti e fondamento scientifico verificabile per ogni raccomandazione.

Autorium può lavorare con chi ha già un'agenzia?

Sì. Autorium e un'agenzia tradizionale operano su piani diversi e non si sovrappongono. L'agenzia gestisce creatività, media, produzione. Autorium interviene dove un'agenzia tradizionale non arriva: la validazione delle decisioni strategiche a monte e l'implementazione comportamentale diretta.

Autorium è uno studio di Behavioral Decision Strategy con sede a Napoli. Applica psicologia sociale, behavioral economics e decision science per validare le decisioni strategiche di marketing prima che le risorse vengano allocate.

In cosa si differenzia da una consulenza di marketing classico?

Una consulenza di marketing tradizionale lavora su posizionamento, messaggi e strategia di canale. La consulenza behavioral science lavora a monte: sulle assunzioni comportamentali che quelle strategie presuppongono, e sulla verifica di quelle assunzioni prima dell'investimento.

Quanto dura un progetto?

Il Behavioral Audit richiede tre-sei settimane. Il Decision Validation Report quattro-otto settimane. Il retainer è un impegno continuativo con frequenza concordata. Le tempistiche variano in base alla complessità del problema.

Most strategic decisions fail for a reason that nobody measures

You are here because you have a decision in front of you. What you find in these pages is built exactly for this moment.

Explore services

Scroll to explore

About us

WELCOME

Specialized consulting for organizations that want to understand that reason before investing. Each request is evaluated individually.

Black background with a purple curve and golden details, completely aesthetic

WELCOME

Specialized consulting for organizations that want to understand that reason before investing. Each request is evaluated individually.

Behavioral Decision Strategy

Supporting columns in grayscale, ancient Rome style

What is it

It is the systematic application of social psychology, behavioral economics, and behavioral science to strategic business decisions.

How It Works

Every strategic decision presupposes a behavior. That behavior is measurable, testable, and modifiable.

What You Get

Autorium applies this framework to anticipate, design, and verify how people actually behave.

The reason nobody measures

The customer who does not exist

Strategic decisions are made without knowing what drives customer behavior. That is the reason.

The model and reality

Plans are built on rational models of the client. But the client is not rational. Behavioral science has been documenting this for decades.

The cost of hiring

The human factor is treated as a given. Not as an object of analysis. Until something goes wrong.

The customer who does not exist

Strategic decisions are made without knowing what drives customer behavior. That is the reason.

The model and reality

Plans are built on rational models of the client. But the client is not rational. Behavioral science has been documenting this for decades.

The cost of hiring

The human factor is treated as a given. Not as an object of analysis. Until something goes wrong.

Two modes, one single priority: don't waste resources on behaviors you don't understand yet

Autorium transforms customer behavior from an uncertain variable into an analyzable element.

The two modes

Measure when needed. Apply when sufficient.

1 – Empirical validation

Original data collected using social psychology tools.

2 – Application of consolidated evidence

Principles already validated in literature, translated into operational solutions.

Autorium transforms customer behavior from an uncertain variable into an analyzable element.

The two modes

Measure when needed. Apply when sufficient.

1 – Empirical validation

Original data collected using social psychology tools.

2 – Application of consolidated evidence

Principles already validated in literature, translated into operational solutions.

Autorium transforms behavior from an uncertain variable into an analyzable element. The work is structured in two modes, selected based on the nature of the problem.

The two modes

Measure when needed. Apply when sufficient.

1 – Empirical validation

Original data collected using social psychology tools.

2 – Application of consolidated evidence

Principles already validated in literature, translated into operational solutions.

Our assessments use the same statistical tools as behavioral sciences

Solutions

Where we operate

well-dressed man thoughtfully adjusting his glasses. Dark and light play of light to give a feeling of professionalism. Background color an orange that tends to fade into black

Before the Decision

Every choice has a cognitive and emotional structure. We map it before the decision is made, so that the organization knows what it is really deciding.

During the Experience

Behavior is formed at the moment of contact. We design that moment with precision, because that is where intentions translate into actions.

Start a conversation

Over Time

The relationship continues after the first decision. We build the conditions so that this continuity is sustainable and verifiable.

Start a conversation

Where Strategic Decisions Are Tested, Not Assumed

Well-dressed man in a light suit. Neutral pose and serious expression.

Yuri Autorino

Founder of
Autorium

"I have studied how people make decisions. I still do. I bring this expertise to every project."

Winner of the America Young Talent Award
presented to him at the Chamber of Deputies in Rome

Special Mention from the Municipality of Portici (NA)for excelling in his field.

Graduated with honors in the Path of Excellence in Communication and Marketing Psychology from Sapienza University of Rome.

Psychologist registered in Section A, register no. 12493.

Graduated from the Path of Excellence in Psychology of Communication and Marketing with honors from La Sapienza University of Rome.

Psychologist registered in Register A, no. 12493.

Visiting Research Student at Claremont Graduate University, California, with Prof. Michael Hogg.

Research activities at the University of Naples Federico II.

Visiting Research Student at Claremont Graduate University, California, with Prof. Michael Hogg.

Research activity at the University of Naples Federico II.

She/He has published in international scientific psychology journals, including the Journal of Community Psychology and Community Psychology in Global Perspective.

He has published in international scientific psychology journals, including the Journal of Community Psychology and Community Psychology in Global Perspective.

Well-dressed man in front of a PC with his hand at mouth level, looking thoughtful

Start a conversation

A private dialogue to explore your needs.

Start a conversation

A private dialogue to explore your needs.

Start a conversation

A private dialogue to explore your needs.

Decision problem

Together we verify the consistency between the problem and our scope of work.

Decision problem

Together we verify the consistency between the problem and our scope of work.

Decision problem

Together we verify the consistency between the problem and our scope of work.

Proposal creation

We create the proposal in line with the needs that emerged.

Proposal creation

We create the proposal in line with the needs that emerged.

Proposal creation

We create the proposal in line with the needs that emerged.

Starting Point

The reason that no one measures, at that point, becomes the starting point.

Starting Point

The reason that no one measures, at that point, becomes the starting point.

Starting Point

The reason that no one measures, at that point, becomes the starting point.

Guaranteed response within 2 business days

No constraints. We will evaluate if there is consistency between your case and our method.

FAQ

Your questions, answered with clarity

What is behavioral science consulting?

Does Autorium guarantee results?

Can Autorium work alongside an existing agency?

What is Autorium?

How is this different from traditional marketing consulting?

How long does a project take?

What is behavioral science consulting?

Does Autorium guarantee results?

Can Autorium work alongside an existing agency?

What is Autorium?

How is this different from traditional marketing consulting?

How long does a project take?

WELCOME

WELCOME

Behavioral Decision Strategy

The reason nobody measures

Two modes, one single priority: don't waste resources on behaviors you don't understand yet

Our assessments use the same statistical tools as behavioral sciences

Where we operate

Before the Decision

During the Experience

Over Time

Where Strategic Decisions Are Tested, Not Assumed

Yuri Autorino

Yuri Autorino

We accept a limited number of projects per quarter

Your questions, answered with clarity