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Where Strategic Decisions Are Tested, Not Assumed

About us

Behavioral Decision Strategy

Specialized consulting in Behavioral Decision Strategy. We apply behavioral sciences to validate strategic and marketing decisions before resources are allocated. Each request is evaluated individually.

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Behavioral Decision Strategy

What is Behavioral Decision Strategy

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It is the systematic application of social psychology, behavioral economics, and behavioral science to strategic business decisions

It is an operational method that starts from a premise: every strategic decision presupposes a behavior of the customer, the collaborator, or the market. That behavior is measurable, testable, and modifiable.

Autorium applies this framework to change attitudes and behaviors in a documented and verifiable way, before resources are allocated

Relevant decisions, missing method.

The problem
Strategic decisions must be treated as behavioral hypotheses: measurable, testable, verifiable.
Allocation & Impact
Every year, organizations allocate significant resources to decisions whose outcomes depend on human behavior. The human factor is treated as an assumption, not as an object of analysis.
Behavior & systematic nature
Strategic decisions must be treated as behavioral hypotheses: measurable, testable, verifiable.

The problem

Allocation & Impact

Behavior & Systematics

Strategic decisions are made before customer behavior is analyzed.

The problem

Allocation & Impact

Behavior & Systematics

Strategic decisions are made before customer behavior is analyzed.

Measure when needed. Apply when sufficient.

Autorium transforms customer behavior from an uncertain variable into an analyzable element.
It works in two modes, chosen based on the nature of the problem.

The two modes

Measure when needed. Apply when sufficient.

1 – Empirical validation

Original data collected using social psychology tools.

2 – Application of consolidated evidence

Principles already validated in literature, translated into operational solutions.

Autorium works in two modes, chosen based on the nature of the problem and the available evidence.

The two modes

Measure when needed. Apply when sufficient.

1 – Empirical validation

Original data collected using social psychology tools.

2 – Application of consolidated evidence

Principles already validated in literature, translated into operational solutions.

Autorium transforms customer behavior from an uncertain variable into an analyzable element.
It works in two modes, chosen based on the nature of the problem.

The two modes

Measure when needed. Apply when sufficient.

1 – Empirical validation

Original data collected using social psychology tools.

2 – Application of consolidated evidence

Principles already validated in literature, translated into operational solutions.

Solutions

Where we operate

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Before the Decision

Every choice has a structure.
We design it before it is made.

During the Experience

Behavior is formed in the moment.
We build that moment.

Over Time

The relationship continues after the decision.
The behavior does too.

Yuri Autorino

Founder of
Autorium

Rigor and

Availability

Rigor and

Availability

Rigor and

Availability

Winner of the America Youth Award, presented to him at the Chamber of Deputies in Rome, and the Honorable Mention of the Municipality of Portici (NA) for having excelled in his field.

Graduated with honors from the Excellence Path in Psychology of Communication and Marketing at Sapienza University of Rome. Psychologist registered in the Register A, no. 12493.

Visiting Research Student at Claremont Graduate University, California, with Prof. Michael Hogg. Citizen researcher at the University of Naples Federico II for four years.

Has published in international scientific psychology journals, including the Journal of Community Psychology and Community Psychology in Global Perspective.

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To open a dialogue

The first contact is kept confidential. A preliminary conversation to verify alignment between the decision-making problem and our scope of work.

FAQ

Your questions, answered with clarity

What is behavioral science consulting?

Does Autorium guarantee results?

Can Autorium work alongside an existing agency?

What is Autorium?

How is this different from traditional marketing consulting?

How long does a project take?

What is behavioral science consulting?

Does Autorium guarantee results?

Can Autorium work alongside an existing agency?

What is Autorium?

How is this different from traditional marketing consulting?

How long does a project take?