What does strategic marketing consulting mean
Stai per aprire.
Hai speso e non è successo niente.
Manca un livello alla comunicazione.
Nuovo locale, nuovo punto vendita, nuova sede. Hai mille decisioni da prendere insieme e nessun dato su cui basarle, perché i clienti non esistono ancora.
Sono tre problemi diversi con la stessa causa. Le decisioni sono state prese immaginando come si comporta un cliente, invece di verificarlo.
The problem that traditional consulting does not solve
The cost of decisions made without a method
Guardiamo tutto e ti diciamo dove si perde
L'analisi che mette in fila tutti i punti in cui il comportamento reale del cliente si allontana da quello che avevi previsto. Si chiama Behavioral Audit ed è il primo passo di ogni progetto, perché senza sapere dove si perde qualsiasi intervento sarebbe una scommessa.
Every year, organizations invest in decisions whose outcome depends on people's behavior. Almost none of them test that hypothesis before taking action. The cost is wasted budget, time spent backtracking, eroded market trust, and a deteriorating competitive position while correcting decisions that could have been verified in advance.
Every year, organizations invest in decisions whose outcome depends on people's behavior. Almost none of them test that hypothesis before taking action. The cost is wasted budget, time spent backtracking, eroded market trust, and a deteriorating competitive position while correcting decisions that could have been verified in advance.
Every year, organizations invest in decisions whose outcome depends on people's behavior. Almost none of them test that hypothesis before taking action. The cost is wasted budget, time spent backtracking, eroded market trust, and a deteriorating competitive position while correcting decisions that could have been verified in advance.
Every year, organizations invest in decisions whose outcome depends on people's behavior. Almost none of them test that hypothesis before taking action. The cost is wasted budget, time spent backtracking, eroded market trust, and a deteriorating competitive position while correcting decisions that could have been verified in advance.
Every year, organizations invest in decisions whose outcome depends on people's behavior. Almost none of them test that hypothesis before taking action. The cost is wasted budget, time spent backtracking, eroded market trust, and a deteriorating competitive position while correcting decisions that could have been verified in advance.
Every year, organizations invest in decisions whose outcome depends on people's behavior. Almost none of them test that hypothesis before taking action. The cost is wasted budget, time spent backtracking, eroded market trust, and a deteriorating competitive position while correcting decisions that could have been verified in advance.
Autorium's strategic behavioral marketing consulting
What Autorium does and what it does not do
Autorium steps in at the moment a strategic decision has been formulated but not yet executed. It validates it empirically before it becomes an operational investment. The method is based on behavioral mechanisms documented in scientific literature: how people form preferences, evaluate options, attribute value, and how they remember experiences.
Autorium steps in at the moment a strategic decision has been formulated but not yet executed. It validates it empirically before it becomes an operational investment. The method is based on behavioral mechanisms documented in scientific literature: how people form preferences, evaluate options, attribute value, and how they remember experiences.
Autorium steps in at the moment a strategic decision has been formulated but not yet executed. It validates it empirically before it becomes an operational investment. The method is based on behavioral mechanisms documented in scientific literature: how people form preferences, evaluate options, attribute value, and how they remember experiences.
Autorium steps in at the moment a strategic decision has been formulated but not yet executed. It validates it empirically before it becomes an operational investment. The method is based on behavioral mechanisms documented in scientific literature: how people form preferences, evaluate options, attribute value, and how they remember experiences.
Who is Autorium's behavioral strategic marketing consulting for
The ideal client has a major decision ahead of them: opening a new location, redesigning their offering, structuring a menu, reorganizing the front-of-house experience, setting up a campaign for a new opening. They need someone who transforms that decision into a functioning behavioral system, not someone who comments on it.
The profiles Autorium works with: owners and directors of high-level F&B establishments, general managers of boutique hotels and 4-5 star properties, marketing managers of premium retail brands, entrepreneurs opening a new location and wanting to set it up correctly from the start, CMOs and sales directors with high-impact decisions.
Autorium intervenes directly: it redesigns the menu architecture and offering, structures the retail location based on customer behavior, sets up campaigns for new openings, and trains staff on behavioral protocols. It does not produce recommendations to be delegated: it executes.
Those seeking confirmation of choices already made are not the right clients.
The ideal client has a major decision ahead of them: opening a new location, redesigning their offering, structuring a menu, reorganizing the front-of-house experience, setting up a campaign for a new opening. They need someone who transforms that decision into a functioning behavioral system, not someone who comments on it.
The profiles Autorium works with: owners and directors of high-level F&B establishments, general managers of boutique hotels and 4-5 star properties, marketing managers of premium retail brands, entrepreneurs opening a new location and wanting to set it up correctly from the start, CMOs and sales directors with high-impact decisions.
Autorium intervenes directly: it redesigns the menu architecture and offering, structures the retail location based on customer behavior, sets up campaigns for new openings, and trains staff on behavioral protocols. It does not produce recommendations to be delegated: it executes.
Those seeking confirmation of choices already made are not the right clients.
Chi cerca conferma a scelte già fatte non è il cliente giusto.
What we don't do
Gli uffici sono a Napoli, e su Napoli, Salerno e la Campania siamo nel raggio di una mattina. Lavoriamo in tutta Italia e ci spostiamo ogni volta che l'intervento lo richiede: quando l'analisi riguarda uno spazio fisico, il personale o l'esperienza del cliente, stare dentro il locale cambia quello che vedi.
Analisi e progettazione si svolgono anche a distanza. Sopralluoghi e formazione si fanno sul posto, concentrati in poche giornate, ovunque sia l'attività.
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